The four gods of the title – Zeus, Apollo, Athena and Dionysus – symbolize the different styles of management and culture to be found in organizations. The underlying point is that management is not a precise science, but more of a creative and political process, owing much to the prevailing culture and traditions of the organization. Part 1 explains the theory of cultures and how it applies to organizations; Part 2 examines the major cultural crisis affecting businesses today; as the multi-layered and mult…
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Populair Gods of Management The Changing Work of Organisations – Charles B. Handy
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